eRealEstate

...Social Network for Real Estate Professionals

Mike Bowler Sr.

Re-Tool Your Skills for Internet Marketing for Your Homes, Business, and Future

Websites, Blogs, Lenses, Hubs, profile pages, links, signatures and drip email are words and activities that have replaced the old fashion classified ads, cold calls, snail mail, and prospecting.

In today’s market agents who are buying into reaching the e-consumer have their own web domain name, and their own website vs. just a profile on their brokers site. The savvy agents are Blogging on current real estate subjects to drive traffic to their website. These same agents are taking classes, seminars, and workshops to re-tool their skills for Internet marketing.

Just having a website is no longer enough. Realtors need to connect with information on community, housing, financing, and have great search capabilities. The number one reason for adding the tools of Blogs, pod-casting, and other media like social networking, is to drive traffic to your site.

Notice I keep saying “Drive Traffic to Your Site” Your site is where you have the IDX for all properties available for sale. (If not, you should) The website should also have capabilities for drip mail, prospecting, reports, and statistics on activity. Point2Agent offers these features and benefits plus numerous others with their “Professional Version” which I recommend.
Let’s look at some statistics NAR published awhile back:

• 84% of Home Buyers turn to the Internet to search homes.
• 99% of consumers surveyed prefer listings with virtual tours and multiple photos.
• 69% of our home searchers are not yet working with an agent
• 81% of our home searchers plan to buy a home within the next 12 months

Now, if this is true for home buyers, this is the place to be found. Most brokerages are not going to spend the time or the money to promote you as an agent on their website. Part of your business plan should be: Get your own website now. Start a Blog Now. Get your own domain name now. Post a minimum of once a week on your Blog. Put your profile with a link back to your site on all the major Portals (Like Trulia, Googlebase, Zillow) and other social networking sites. Take classes like ePRO, Webographers or PRETEC Sessions being offered in your area, to become tech-savvy enough to discuss marketing options with your sellers.

“Expect the Best” Mike

Tags: agents, blogging, buyers, consulting, e-consumers, education, estate, googlebase, home, hubs

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1 Comment

Chris Devlin Comment by Chris Devlin on October 28, 2008 at 4:06pm
Hi Mike

Good to see the post from a fellow Point2Agent member

Have you visited www.list4leads.biz yet? and why Point2Agent appointed us as their European and Worldwide added syndication partner as you will see in your control panel!

Designed and built for Point2Agent, The Real Estate industries largest network of 200,000, we as their appointed partner and can now bring their members and all property professionals with websites the same exclusive benefits as their members can now enjoy


Now any from any of your websites, as a broker, agent or developer’s we can import your listings into your own portal with us.
Once imported, you benefit from initial syndication, plus there are huge added benefits that members will be able to enjoy with VistaTour subscription to save money and generate more Worldwide leads

Please visit our website, download the toolbar and see why you should be empowered with the benefit package available.



Check out the website and let me know where I can help you further to explain the benefits of these innovations



www.list4leads.biz



Kind regards



Chris
chrisd@3dvista.com

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